Vera is a conceptual mobile app that helps people navigate menopause with personalized resources, tracking tools, and lifestyle tips. By building body literacy and providing data visualization, Vera aims to empower people to make informed decisions about their unique menopause experience.

Vera is a conceptual mobile app that helps people navigate menopause with personalized resources, tracking tools, and lifestyle tips. By building body literacy and providing data visualization, Vera aims to empower people to make informed decisions about their unique menopause experience.

  • Led user research to identify user needs and pain points in managing menopause

  • Created wireframes, prototypes, and high-fidelity designs for Vera's mobile app, ensuring a seamless and intuitive user experience

  • Developed Vera's design system and brand identity, ensuring consistency across all digital touch points

  • Conducted usability testing to gather feedback and iteratively improve Vera's design and functionality

My role

Introducing Vera

Menopause affects half of the world's population 

It can cause hot flashes, insomnia, weight fluctuations, and other uncomfortable experiences, and these biological changes can last for up to ten years. Menopause also occurs at a time when people are experiencing life changes such as children moving out of their homes or loved ones requiring end-of-life care. Amidst all of these changes, menopause is frequently stereotyped, sensitive, and a taboo topic, which has rendered it relatively under-supported in today's society."

So what is menopause?

Menopause occurs when a person’s menstrual cycle has ceased for 12 consecutive months. It is a natural and normal transition that typically occurs in one's early 50s. However, like puberty, menopause is a natural transition that varies
among individuals.

Because we view menopause as a natural phase of life, we choose to use the term "signals" instead of "symptoms," as these changes are simply signals from the body that it is going through a natural transition.


Diversity of experiences

There are a variety of menopausal experiences because signals can be diverse in nature and severity.


Menopause research is often devalued 

because it's often seen as a quality of life issue and is considered non-life threatening.


Stereotypes add to the stigma

In Western cultures, menopause is attributed to aging and loss of femininity, which can lead to stereotypes.


A positive mindset is key

When a person enters menopause in a physically and mentally healthy state, they can improve their menopause.

Menopause is multidimensional

We interviewed four subject matter experts from various fields to better understand menopause from different cultural, medical, and historical perspectives.  From our conversations, we came around with four main takeaways.

Hearing firsthand experiences

We conducted semi-structured interviews with six people experiencing menopause to gain an understanding of their menopausal experience and how it has impacted their lives, including work, relationships, and self-image.

Collecting shared experiences

Building on the personal experiences we heard, we aimed to harness the collective mindset of menopausal people. To accomplish this, we conducted a participatory workshop with eight people.

A surprising observation

Before the workshop, we were uncertain about our target audience. We debated whether to focus on people with menopause, premenopausal individuals, or other secondary groups affected by menopause.

During the workshop's prioritization activity, we made an unexpected discovery. Although individuals desired relief from their menopausal signals, the collective group expressed a need for more support within the menopausal community. This realization led us to believe that there were greater design opportunities with people experiencing menopause since their signals directly and indirectly affected them.

However, we also acknowledge that our final design concept could have cascading effects on premenopausal individuals, those experiencing perimenopause, and their wider social circle, including partners, family members, and coworkers.

Research insights

Research insights

Research insights


Unique experiences

Menopause is a unique experience for each person, making it difficult to identify a typical experience. Limited scientific research adds to the challenge of defining what is considered "normal."

“Oh, you’ll have all these various symptoms that might be generally true but it’s really unique and the severity, the frequency, all those things can be really unique to a person.”


People don't know what to expect

Due to a lack of clear expectations, people often feel uncertain about menopause, leading to frustration or isolation. This highlights the need for clarity around timelines and expected experiences.

“I wish someone (a doctor or any educated person) would have told me what I would (or could) experience later in the menopause state.”


Silently enduring menopause

Menopause is often viewed as a quality of life issue that aging individuals are expected to silently endure. There is a lack of interest in creating a broader discussion around it, despite the relief people feel from sharing their experiences.

“So it’s just like what women do: we suffer in silence.”


Body literacy creates control

Body literacy empowers people to take control of their menopause. By understanding and attributing changes to this natural transition, they can manage their self-image, social responsibilities, and access resources and treatments.

“I’ve educated myself about it and I feel like I’m armed a bit more.” 

Broadly ideating, and then narrowing down

After 10 weeks of iterative research, we took what we learned and sketched 100 concepts. We went as broadly as possible; from speculative designs such as a Google Map exploration of the body to the quirky idea of a meno-gotchi to more conventional concepts such as a heat-sensing wearable.

Concept testing in the wild

After narrowing down our concepts to four design directions that focused on community support, signals alleviation, and tailored resources within menopause, we conducted feedback sessions with five individuals at a local park.

Lifestyle website

Personalized lifestyle recommendations based on a menopause questionnaire

Smart cooling bra

Bra with cooling features and an app to visualize hot flash patterns

Social event

Website to host or attend menopause-related events

Subscription box

Paid service offering personalized products to ease menopausal symptoms


Existing support

‍There was a preference among all of our participants to talk to existing support systems rather than to strangers.


Relief from signals

The concept of a smart bra that can provide relief from hot flashes was particularly well-received by most people.


Coping strategies

Coping strategies and information on managing menopause signals were also highly sought after.




Vera: your personalized menopause companion

Building upon our learnings, we conceptualized Vera, a mobile app that curates personalized content tailored to each individual's unique menopause experience. Our user research uncovered the importance of actionable information as a coping strategy for most menopausal people. With Vera, our goal was to create a concept that provides personalized menopause information to empower users to take meaningful action. To refine our concept, we conducted additional testing with five participants.

During usability testing, we used a variety of screens, some of which are shown below:

Profile version 01

Profile version 02

Assessment version 02

Assessment version 01


Validating experiences

People appreciated community comparisons that helped validate their menopause experiences


Ability to scan

There was a strong preference for scannable data and content among all our users.


Sense of control

People were excited by the sense of control provided by data tracking




Creating Vera’s branding

In shaping Vera's brand identity, my primary focus was to align it with three key communication objectives: confidence, friendliness, and supportiveness. The journey through menopause can often be an unsettling experience, as it can feel like one's body is undergoing profound changes beyond their control. To address this, I meticulously infused these communication goals into both the voice and visual aesthetics of our mobile app. As a team, we strived to provide menopausal individuals with a source of assurance, companionship, and inclusive support during this phase of life.

Introducing Vera's features

Track signals or triggers

Track menopausal signals and other metrics to manage your biological changes and externalize what is happening to you.

Reflect through data visualizations

Explore data visualizations to review, compare, and predict your menopause timeline.

Engage with personalized content

Discover tips, articles, or facts that are relevant to your menopause experience through a personalized news feed.

Go beyond signals with assessments

Complete short questionnaires to capture your lifestyle and go beyond what can be tracked day-to-day.


Designing for menopause has taught me the importance of designing for intimate spaces with inclusivity in mind. It's crucial to ensure that the language we use is clear and neutral to avoid unintentionally excluding people. Additionally, visual language should reflect the diversity of ethnicities, ages, abilities, and more.

To learn more about my thoughts and key takeaways on designing for menopause with an inclusive approach, please visit my Design Voices piece.

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